{"id":10448,"date":"2022-09-20T12:53:00","date_gmt":"2022-09-20T10:53:00","guid":{"rendered":"https:\/\/www.landwirt.com\/news\/?p=10448"},"modified":"2022-09-23T12:54:06","modified_gmt":"2022-09-23T10:54:06","slug":"bio-austria-plakat-kampagne-unter-dem-motto-wir-schauen-aufs-ganze","status":"publish","type":"post","link":"https:\/\/www.landwirt.com\/news\/bio-austria-plakat-kampagne-unter-dem-motto-wir-schauen-aufs-ganze\/","title":{"rendered":"BIO AUSTRIA Plakat-Kampagne unter dem Motto „Wir schauen aufs Ganze“"},"content":{"rendered":"\n
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Einen Monat lang werden in ganz \u00d6sterreich Plakate auf die Vorteile von Bio-Landwirtschaft und Bio-Lebensmitteln von BIO AUSTRIA H\u00f6fen hinweisen<\/strong><\/p>\n\n\n\n

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Ab sofort ist die aktuelle Plakat-Kampagne von BIO AUSTRIA in ganz \u00d6sterreich affichiert. Unter dem Motto \u201eWir schauen aufs Ganze\u201c werden f\u00fcr einen Monat Plakate gezeigt, welche drei wichtige Eigenschaften der Bio-Landwirtschaft ins Zentrum r\u00fccken. Mit den Botschaften „Bio ist klimafreundlich, Bio ist krisensicher, Bio ist tiergerecht“ werden drei wesentliche Aspekte bzw. gegenw\u00e4rtige Herausforderungen f\u00fcr die Gesellschaft und die Landwirtschaft angesprochen. „Das alles sind Eigenschaften, die bereits heute f\u00fcr viele KonsumentInnen ausschlaggebende Gr\u00fcnde sind, zu Bio-Lebensmitteln zu greifen. Unsere aktuelle Kampagne unterstreicht diese positiven Bio-Eigenschaften und m\u00f6chte noch mehr Menschen n\u00e4herbringen, dass – und wie Bio aufs Ganze schaut“, betont BIO AUSTRIA Obfrau Gertraud Grabmann anl\u00e4sslich des Starts der Plakat-Kampagne. <\/p>\n<\/div>\n\n\n\n

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Biob\u00e4uerinnen und Biobauern schonen durch die besonders nachhaltige, nat\u00fcrliche Bewirtschaftungsweise der Bio-Landwirtschaft unsere Umwelt, das Klima sowie die Biodiversit\u00e4t. So sind etwa Kunstd\u00fcnger – welche energieintensiv aus fossilen Rohstoffen produziert werden – in der Bio-Landwirtschaft nicht erlaubt. „Angesichts der fortschreitenden Klima- und Biodiversit\u00e4tskrise ist das wichtig, und gut zu wissen“, so Grabmann, die weiters darauf verweist, dass Futtermittel f\u00fcr Tiere auf Bioh\u00f6fen nicht extra von weit her geholt werden, sondern bei BIO AUSTRIA Betrieben beinahe ausschlie\u00dflich aus der Region sind. Dar\u00fcber hinaus werden Tiere auf Bioh\u00f6fen besonders tiergerecht gehalten.   <\/p>\n\n\n\n

Das helle, freundliche Sujet thematisiert inhaltlich, warum Bio gerade jetzt die richtige Wahl ist, wenn es um Lebensmittel geht. Das Plakatmotiv zeigt erwachsene H\u00e4nde, die behutsam eine kleine Menge fruchtbarer Bio-Erde samt bl\u00fchendem Klee halten. Die Erde, aus der ein Regenwurm hervorlugt \u2013 viele Regenw\u00fcrmer sind ein Anzeichen besonders fruchtbarer, humusreicher Erde – wird von einem kleinen Buben neugierig betrachtet. Das Motiv thematisiert damit einerseits die Bedeutung fruchtbarer, lebendiger Erde sowie intakter Biodiversit\u00e4t – welche durch Biolandwirtschaft besonders gef\u00f6rdert wird. Andererseits wird das zentrale Anliegen und die Verantwortung dargestellt, diese lebenswichtigen nat\u00fcrlichen Ressourcen in intaktem Zustand an die folgenden Generationen weiter zu reichen. <\/p>\n","protected":false},"excerpt":{"rendered":"

Einen Monat lang werden in ganz \u00d6sterreich Plakate auf die Vorteile von Bio-Landwirtschaft und Bio-Lebensmitteln von BIO AUSTRIA H\u00f6fen hinweisen<\/p>\n","protected":false},"author":15,"featured_media":10449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[398,399,424,425,191],"class_list":["post-10448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landwirt","category-werbung","tag-bio-austria","tag-bio-landwirtschaft","tag-bio-betrieb","tag-biobauer","tag-nachhaltigkeit"],"yoast_head":"\nBIO AUSTRIA Plakat-Kampagne unter dem Motto "Wir schauen aufs Ganze" - Landwirt.com News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIO AUSTRIA Plakat-Kampagne unter dem Motto "Wir schauen aufs Ganze" - 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